SPOT Bikes
Eric Ruffing / 13THFLOOR
SPOT Bikes is a single speed only bike and component company. Single speed participants are completely different from any other cycling group, beer drinking, punk rock loving guys and gals. The winner of the SINGLE SPEED Worlds receives a tattoo for their award.
Michael Golinksi, Jessica Stein & Lewis, the original owners of SPOT Bikes , being a small agile company needed an art director for their rapidly growing single speed only brand. Using the fact that all of their products were hand made and assembled I created a DIY anti-corporate visual system. Using my experience and love of the b/w copier I wanted to create a feel that was rapidly created in-house and had a nod to punk rock flyers. Since there was no budget for actual box packaging I developed a label system that could be affixed to various envelopes + boxes for the various small parts they make. Once this design look was established it was used for advertising, posters, hang tags, brochures + website, all created by myself under 13THFLOOR.
Brochure
Packaging Labels
Advertising + In Store Posters
